§ Brand Identity, logo, palette, typography For press, analysts and partners

The Lexlegis.ai brand.

An editorial identity for a platform built on ninety years of legal scholarship. Download the logo as vector, plus icons and the colour palette, and see how the Lexlegis.ai mark should be represented in print, on screen, and in the wild. Free to use in editorial coverage, presentations and partner material.

§ 01 • The Mark

One logo, every surface.

A chevron-and-underscore logomark locked to the wordmark, above the tagline. Every file below is vector, so it holds its own in editorial layouts, on product surfaces, on a billboard, and at the smallest favicon size.

Lexlegis.ai primary logo on a light background
Primary • Light Download SVG →
Lexlegis.ai reverse logo on a dark background
Reverse • Dark Download SVG →
The Lexlegis.ai logomark
Logomark • Square Download SVG →
Lexlegis.ai social share card
Social • 1200×630 Download PNG →
§ 02 • Colour

A palette of ink and paper.

Restraint, by design. Ink and Paper carry almost every surface. Bone and Hairline give structure. Accent is reserved for moments that warrant attention, a citation, a callout, a warning.

Ink
Ink #0A0A0A 10, 10, 10
Ink 2
Ink 2 #1A1A1A 26, 26, 26
Paper
Paper #FAFAF7 250, 250, 247
Bone
Bone #F2F1EA 242, 241, 234
Hairline
Hairline #E5E3DA 229, 227, 218
Accent
Accent #C4A463 196, 164, 99
Mute
Mute #8A8A82 • 138, 138, 130 Secondary text, metadata, labels.
Verified
Verified Green #1F7A1F • 31, 122, 31 Reserved for “Live” badges and verified citation indicators.
§ 03 • Typography

Three typefaces, one voice.

Newsreader for editorial display, Inter for body and interface, JetBrains Mono for metadata and code. All three are open licensed and served from Google Fonts.

Display • Newsreader • 300–500
A story ninety years
in the making.
  • FamilyNewsreader
  • Weights300 Light • 400 Regular • 500 Medium
  • UseHeadlines, pull quotes, editorial display
Body • Inter • 400–600

Lexlegis.ai is the product of three generations of legal scholarship, a structured knowledge framework, a metadata schema at national scale, and one mission, to deploy that accumulated intelligence as trusted AI.

  • FamilyInter
  • Weights300 • 400 • 500 • 600 • 700
  • UseBody copy, navigation, buttons, forms
Mono • JetBrains Mono • 400–500
§ 01 • VERIFIED CITATIONS • 14M+ DOCUMENTS • MUMBAI • EST. 1937
  • FamilyJetBrains Mono
  • Weights400 Regular • 500 Medium
  • UseEyebrows, labels, metadata, code, timestamps
§ 04 • Usage

How the mark should be treated.

Clear space, minimum size, background contrast. A few simple rules preserve the character of the identity across every surface.

✓ Do

Give the mark room to breathe.

Maintain clear space equal to the height of the logomark on all sides. Place the logo on Paper, Bone, or Ink. Use the reverse version on any surface darker than Ink 2.

✓ Do

Hold the minimum size.

Never render the full lockup below 120px wide on screen, or 30mm wide in print. Below that threshold, use the logomark on its own.

✕ Don’t

Do not recolour or re-render.

The logo is never rendered in accent, never outlined, never placed on a gradient, photo or busy pattern. If contrast fails, switch the version, not the colour.

✕ Don’t

Do not rebuild the lockup.

Never stretch, skew, rotate, add shadows, or change the spacing between logomark, wordmark and tagline. Do not set the tagline in your own type — it is part of the artwork. Always scale proportionally from the SVG.

Clear space & sizing
  • Clear space1× logomark height, all sides
  • Minimum, screen120px wide
  • Minimum, print30mm wide
  • Below minimumUse the logomark alone
Which file to reach for
  • Paper or BonePrimary • SVG
  • Ink or darkerReverse • SVG
  • Tight space, avatarsLogomark
  • Print, packagingCMYK • SVG, PDF, AI
  • HTML email onlyPNG
§ 05 • Downloads

Assets for press and partners.

Take the whole kit, or pick the one file you need. Everything is vector unless marked otherwise. Use these freely in editorial coverage, presentations and partner material. Please do not modify, recolour or composite them without written permission.

Individual files • Screen (RGB)
Primary logo
17 KB
The full lockup for Paper, Bone and other light backgrounds.
SVG • Vector
Download →
Reverse logo
17 KB
The full lockup for Ink or any surface darker than Ink 2.
SVG • Vector
Download →
Logomark
4 KB
The square mark alone, for avatars, app icons and tight spaces.
SVG • Vector
Download →
Primary logo
2500 × 905 • 76 KB
Raster fallback. Use only where SVG will not render, such as HTML email.
PNG • Transparent
Download →
Reverse logo
2501 × 907 • 97 KB
Raster fallback for dark backgrounds.
PNG • Transparent
Download →
Logomark
1000 × 1000 • 34 KB
Square raster mark.
PNG • Transparent
Download →
Individual files • Print (CMYK)
Primary logo • CMYK
17 KB
Process colour, for anything going on press.
SVG • Vector
Download →
Reverse logo • CMYK
17 KB
Process colour, reversed out of a dark ground.
SVG • Vector
Download →
Logomark • CMYK
4 KB
Process colour square mark.
SVG • Vector
Download →
Primary logo • CMYK
13 KB
Press-ready PDF, if your printer prefers it to SVG.
PDF • Vector
Download →
Social & icons
Social share card
1200 × 630 • 203 KB
Default Open Graph and Twitter card image for link previews.
PNG • Opaque
Download →
App icon
591 × 591 • 26 KB
The logomark as a square raster, at the size we publish it.
PNG • Transparent
Download →
Favicon
6 sizes
Multi-resolution browser icon, 16px through 256px.
ICO • Multi-size
Download →
Colour & tokens
Palette • Plain text
All eight colours with hex, RGB and the role each one plays.
TXT
Download →
Palette • CSS
Ready to drop in as custom properties on :root.
CSS
Download →
Palette • Sass
The same palette as Sass variables.
SCSS
Download →
Palette • JSON
Machine readable colours and typeface specs for design tooling.
JSON
Download →

Reach for the SVG first.

It is the master artwork: infinitely scalable, a few kilobytes, and correct at every size. Use PNG only where SVG will not render, which in practice means HTML email. Use the CMYK files for anything going to print. For alternate lockups, co-branded artwork or anything not covered here, write to press@lexlegis.ai and we will come back within one working day.

§ 06 • Voice

How we write the name.

Small rules, consistently applied.

  • Brand nameLexlegis.ai
  • Lowercase usagelexlegis.ai (url only)
  • Legal entityLexlegis Solutions Private Limited
  • Product, flagshipMIRA (all caps)
  • Product, suiteLegal AID (Ask • Interact • Draft)
  • TaglineYour Legal Operating System
  • Dot in nameAlways “.ai”, never “AI”
  • Do not useLex Legis, LexLegis, Lex-Legis
  • Do not useMira, mira, M.I.R.A.
  • HeadquarteredMumbai, India
Questions

Briefings, interviews, analyst enquiries.

For press briefings, spokesperson interviews, analyst enquiries or anything brand related, write to press@lexlegis.ai. We reply within one working day.